In the past decade Panasonic have earned themselves a reputation for both innovation and quality. This is supported by several EISA (European Imaging and Sound association) awards for excellence.

100Hz Motion Picture Pro technology which irradicates lag by inserting extra frames in between the existing ones. This delivers both crystal clear images and an amazing ability to deal with fast moving action sequences, football matches or anything else where quick picture transitions occur.

Panasonic describe three critical elements that go into making their TVs:

V.Real Processors, Drivers, and the actual Display Panels themselves. The Processor improves the original image input. The Driver optimises these images for the Panel, which ultimately displays these images with deep rich blacks, stunning clarity, and vivid lifelike colours.

All this works through a process of digital image processing which ensures the best possible picture because there is virtually no loss of image quality from the start of the process.

Panasonic TVs offer state of the art technology coupled with stylish design and reliability that makes them a market leader.